Coronavirus Outbreak Drives Increases in Radio Listening Across the U.S.

CINCINNATI, OH, March 30, 2020– NuVoodoo Media Services, a data-driven media marketing, programming and content intelligence provider, announces that in the face of the COVID-19 Coronavirus pandemic, its ongoing nationwide study to track concern about the spread of the virus and media usage surrounding the concern reveals net increases to radio listening this week in all major dayparts. This week in a study of over 5,000 16-54-year-olds across the U.S., NuVoodoo also shows strong momentum for time spent listening to music, talk and news radio stations.

The data shows only 19% are still going to jobs outside their homes, while a 36% plurality is working from home and nearly a quarter are laid-off at home. And radio is there for all groups – especially the work-from-home force – where 38% are listening more to radio than they did before the outbreak.

In addition to the many who are listening more to radio, a significant number are listening as much as they ever did.

NuVoodoo continues with its commitment to supply the radio industry with regularly updated information concerning the pandemic, having conducted over 50,000 interviews tracking attitudes about concern about the pandemic and related media usage. As of Friday, March 27, 2020, fully half the sample say they are extremely concerned and they have significantly altered activities.

Leigh Jacobs, Executive Vice President, Research Insights, NuVoodoo Media Services, said: “Radio is at its best when there’s trouble, supplying vital information and entertainment. These numbers underscore the deep connection radio enjoys with its listeners and its communities.”

Carolyn Gilbert, President and Chief Executive Officer, NuVoodoo Media Services, noted: “Our ongoing nationwide research focused on consumer perceptions and behaviors related to COVID-19, including media behaviors, has uncovered important insights about consumers’ radio usage during a time when people are extremely concerned about the effects of COVID-19. It is clear that people are still turning to radio during times of uncertainty and concern. Radio remains a vital source of news and information to Americans from coast-to-coast, with listening increases this week across all major dayparts. This is a significant opportunity for radio stations and their sponsors to be there in meaningful ways for their listeners and communities that depend on them for news, information, talk and entertainment.”

The information is updated regularly and available at:

FOR MORE INFORMATION, Contact Carolyn Gilbert, President, NuVoodoo Media Services, at: or at 888.9VooDoo (888.986.6366)

About NuVoodoo Media Services

NuVoodoo Media Services provides data-driven digital, social and direct marketing and programming and content intelligence to the radio, television, newspaper, music and retail industries through innovative new research and marketing products and services that give clients a winning edge. NuVoodoo also provides customized and proprietary web-based research designed to connect music lovers with the music they love most. NuVoodoo Founder and President, Carolyn Gilbert, has been the radio industry’s foremost research strategist for more than 30 years. NuVoodoo brings fresh thinking and lower costs to media research, including a budget-friendly barter for services model. A “virtual” company, attracting the best people from all over, NuVoodoo has offices in Cincinnati, Austin, Chicago, New York, Philadelphia and Middletown, OH. More information may be found by visiting

MEDIA CONTACT: Lisa Dollinger, Dollinger Strategic Communication for NuVoodoo Media Services, 512.633.4084,