Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Ten Ways to Improve Ratings (and Radio) in 2018

By Leigh Jacobs

We hope the above makes up for the Thirty Things You Can Do to Destroy Your Ratings we published last week.

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Thirty Things You Can Do to Destroy Your Ratings

By Leigh Jacobs

Next week, we’ll look at ideas for brightening 2018!

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Thirty Things You Can Do to Destroy Your Ratings

By Leigh Jacobs

We put on our thinking caps, and asked some friends as well, and came up with 30 ideas on how to destroy your ratings.

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Would Any Sane Person Be a PD?

By Leigh Jacobs

Here’s to the PD’s, those crazy people living with Nielsen-based uncertainty every moment of every day. We love you all.

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The Other Problem(s) with Commercials

By Leigh Jacobs

These spots don’t have to be live. They don’t have to be delivered by a marquee name, though they should be delivered by someone with a name (otherwise, how will the listener relate to him or her?).

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