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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
Apple has finally jumped into the smart speaker market. While early reactions about HomePod are mixed at best, we’d hardly count Apple out at this early stage. At any rate, nearly all agree that HomePod is, at the very least, a step forward in sound quality among smart speakers. While our newest NuVoodoo Ratings Prospects Study fielded…
Contesting is a proven tactic to help boost ratings. If it’s a choice between doing a group contest or no contest at all, we’ll advise clients to run the group contest.
If your stations or company hasn’t reviewed emergency procedures recently, it’s a good time to do so.
Radio stations that embrace this platform and focus on relevant messaging have an incredible advantage over those who give up because they can’t have this capability for free
It’s easy for listeners to find (or create) playlists of songs they like using Spotify, Pandora and the like – and get fewer commercials in the bargain. It’s premium content that will keep them coming back to broadcast radio.