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Articles
NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
This year’s Presidential Election had many surprising results, but one of our takeaways has been how communication has changed. The two primary candidates credited with the greatest populist appeal stood out because they both spoke differently than the other candidates. One is now President-Elect, in part because his messages penetrated the consciousness of a sizable…
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Diary methodology allowed programmers and managers to create all sorts of theories about how many commercials listeners could bear and what was the best way to package them. PPM forced us to become more scientific and, despite experiments with other schemes, the prevailing best practice for music stations is two breaks per hour. Yet when…
Read MoreFor itinerant radio managers, the go-to petri dish for in-car listening has long been the taxi ride from the airport. The focus group of one. The individual depth interview with a guy who drives around all day (often listening to the radio). Sometimes there’s the serendipity of the cabbie listening to the station you were…
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Anyone who’s been around radio programming for any length of time knows there are 168 hours in a week. Many of us reflexively know there are 126 hours in Nielsen’s “Total Week,” Monday-Sunday 6AM-Midnight. Part of the job of programmers has been to determine what’s the best content to put on the station’s transmitter during…
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Presuming you can find people who still have a home phone, who are the people who still answer them? Back when Arbitron began its sample recruitment process on the phone, we felt compelled to follow suit and interrupt unsuspecting people at home when conducting callout, perceptuals and screening for auditorium tests. But, seriously, who still…
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