Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Are You Having a Party?

By Leigh Jacobs

We like parties in part because we like shared experiences. That bond, being able to talk to someone else about the shared experience is important.

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How Many Songs Are Listeners Exposed To?

By Leigh Jacobs

With more stations playing fewer titles, accurate and regular music testing becomes more important than ever.

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Something About Commercials You Could Fix …

By Leigh Jacobs

We can’t make radio commercials as hyper-targeted as those delivered online, but we should be able to work to make them sound better; to make them more interesting and entertaining.

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Who Signs Up for Radio Station Databases (and Why They Matter to You)

By Leigh Jacobs

It takes time and on-going effort, but these tactical communications stand an outsized chance of connecting you with listeners who may lift your AQH in the future.

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Bringing Back Streaming Converts & Competition from Podcast

By Leigh Jacobs

While Broadcast Radio doesn’t have the luxury of programming to the very long tail served by many podcasts, there are high interest topics to be mined.

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