Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Moneyball: Likely Ratings Participants Who Prefer Top 40 and Hot AC

By Leigh Jacobs

Thanks to NuVoodoo EVP Marketing Strategy, Mike O’Connor, for his help with the massive lift of this week’s Moneyball for Radio.  Fewer than one in five of the roughly 3,200 nationwide radio listeners recruited for NuVoodoo’s 24th Ratings Prospect Study (RPS) model as likely ratings respondents overall. But constituencies expressing a strong preference for either…

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Smiling Young Female Podcaster and Guest

NuVoodoo By The Numbers: Essential Things for Advertisers to Know About Heavy Podcast Listeners Part 2

By Mike O'Connor

Part 2: Reaching the “Podcast Heavy”: Ad Attention and Action In Part 1 of this series, we explored the world of “podcast heavies,” delving into their demographic and socioeconomic characteristics, as well as their diverse media consumption habits. We discovered that this Millennial-centric, male-skewing audience is highly engaged with both audio and video content across…

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NuVoodoo By The Numbers: What You Need to Know About Classic Hits/Adult Hits and Classic Rock Fans Likely to Participate in Radio Ratings

By Mike O'Connor

The Clock is Ticking to 3-Min AQH: Maximize Every Second with Ratings-Likely Listeners In today’s fragmented media landscape, capturing and holding listener attention is more critical than ever. This is especially true as Nielsen changes the rules of the game, soon shrinking the minimum time spent listening for it to count as a quarter-hour to…

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Moneyball: Tis’ the Season to Plan Budgets

By Leigh Jacobs

For the coming year in the radio business, you’ll again be asked to do more with less. If you’re a programmer or manager, you may be responsible for more stations in your market – or more stations outside your market. Research and marketing are always on the block as potential cuts. Yet we know that…

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Online voting. Laptop and notepad on red background. Election concept, place for text.

NuVoodoo Omnibus Survey: The Election and the Consumer

By Jeri Fields

Wish you knew just a little more about your customer? Want to ask customers a few things before you make that marketing recommendation to your boss? We’re lucky here at NuVoodoo. When we want to know more, we just ask! Our clients are varied, and their needs are too. We’re happy to offer an affordable,…

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