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Articles
NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
The world of AI is moving at a breakneck pace. Just days ago, the release of DeepSeek sent shockwaves through the financial markets, disrupting established players and democratizing access to powerful AI tools. But what was the landscape like before this seismic shift? Our January 2025 consumer study, involving over 2,900 US consumers aged 13…
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Just in from the field! NuVoodoo Media Services’ first consumer digital media study of the new year. We’re sharing feedback from our randomly screened & compensated nationwide sample of just over 2900 U.S consumers (over the age of 13). We completed interviews with 755 Gen Z’s, 757 Millennials, 662 Gen Xers, and 734 Baby Boomers…
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NuVoodoo National Media & Marketing Study 25 is out of the field. The sample is massive, and the demo is wider. We start at age 14, but this study has no top end. We have the entire Baby Boom and as much of the Silent Generation as we can get in a study conducted online,…
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In today’s data-driven world, brand marketers have access to a wealth of metrics—email open rates, click-through rates, conversions, and more. While these numbers provide valuable insights, they often tell only part of the story. Many marketers face a common challenge: piecing together disparate data points to understand the bigger picture. What’s missing isn’t more data…
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This article provides a comprehensive overview of the Connected TV (CTV) advertising landscape, covering key trends, opportunities, and strategies for success. You’ll gain valuable insights into: The Rise of CTV: Understand the shift from traditional TV to streaming and why CTV is dominating the market. Industry Shifts: Stay informed about the latest trend in Live…
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