We know that a strong presence in Social Media is table stakes for radio stations in 2016. But, if you needed more information to convince yourself (or someone in your team), start with the data from our Ratings Prospects Study 8 (including over 3,500 respondents 14-54 across all PPM markets) showing that the more essential…

We’re rolling out the results of our latest study of likely PPM and diary respondents to clients, Ratings Prospects Study 8. The digital world is moving so very quickly that we upped the frequency of our studies to twice a year back in 2014. This latest study features over 3,500 respondents 14-54 (and one special…

We’re looking forward to opening up the Morning Show Boot Camp 2016 this Thursday, August 11 in Atlanta. Our session is about Super Fans of morning shows and the shows they love so much. Naturally, there’s a research project underpinning our presentation. After all, what better way to start a rousing day than slide after…

While we track usage of FM and its streaming competitors in our NuVoodoo Ratings Prospect Studies, we’ve started something new in this latest study: regular usage by place. We want to be able to look at usage of FM at work and in the home, as well as in the car – compared with usage…