Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Imagine This…

By Leigh Jacobs

Imagine this revised history: One in which many years ago computers became small, the internet connected everything and short-distance wireless communication was commonplace.  Now, imagine that only within the past decade we’d developed wireless technology that allowed the transmission of a signal over a range of 30 miles or more. Now imagine that our government…

Read More

Long Live the Landline, May it Rest in Peace

By Leigh Jacobs

At the beginning of this year, referring to data from our 3rd NuVoodoo Ratings Prospects Study, we showed that the landline telephone has become a less relevant place to search for respondents when conducting research for radio.  While landline enjoyed near ubiquity to reach US consumers as recently as the year 2000, penetration today has…

Read More

Social Media and Theater of the Mind

By Leigh Jacobs

It’s exciting when you see a friend from outside the radio business post about radio on Social Media. With all the buzz about new media, reminders of radio’s continuing relevance are wonderful. So, this post from a non-radio friend in the Philly area, female age 27, caught our eye: Thank you to Elvis Duran and…

Read More

What Happens When You Only Listen to Your P1’s?

By Leigh Jacobs

If you’re watching the ratings and reading other radio pundits you’d be likely to believe that this is a bad time to be in the spoken word business in radio.  If you’re looking for ratings performance on talk stations in most markets, you’ll need to start by scrolling down toward the bottom of the rankings. …

Read More

What’s All This Fuss About Voltaire?

By Leigh Jacobs

Within our world of radio, it would have been a wonderful job for Gilda Radner’s Saturday Night Live character, Emily Litella, to ask “What’s all this fuss I keep hearing about Voltaire on the radio? Sure, he was the French philosopher who said, ‘Anything that is too stupid to be spoken is sung.’ That might…

Read More