Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

A Listener Focus Group at an Industry Conference?

By Leigh Jacobs

What if you conducted a live focus group of listeners in front of a room of talk radio managers, consultants, programmers and hosts? No mirrors. No video cameras. Nothing between the panelists and the seasoned talk radio professionals. NuVoodoo did it in Atlanta for Talk Show Boot Camp 2015 and did again March 5 at…

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Opening Pandora’s Box

By Leigh Jacobs

A CHR client remarked recently that he’s concerned online music services are eating up his midday ratings.  This is a very smart programmer at a major market CHR.  We felt compelled to share with him some data from our 2016 Ratings Prospects Study that support his hypothesis. The epicenter for the new online radio services…

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Are You Missing Out on a Huge Marketing Opportunity Via Facebook?

By Leigh Jacobs

Facebook recently crossed the 3 million advertiser mark. Declarations of death for Facebook have not only been greatly exaggerated, they’ve been dead wrong. There’s a reason so many advertise on the Facebook ecosystem (which includes a mobile phone network and Instagram, by the way). According to the latest NuVoodoo Ratings Prospect Study, Facebook usage has…

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And the best CHR slogan is…

By Leigh Jacobs

In this year’s NuVoodoo Ratings Prospects Study we asked respondents about several dozen positioning statements and slogans used on stations around the country.  Here we’ll isolate a sampling of statements and slogans as rated by Women 18-29 who are P1 to a CHR station – mainstream or rhythmic.  We’ll also disclaim that it’s a national…

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Make Humor the Primary Content Thrust of the Morning Show?

By Leigh Jacobs

“Make humor the primary content thrust of the morning show.” How many times we’ve read those exact words when reviewing other research companies’ perceptual studies when we’re taking on new perceptual clients. More than one research company out there makes that recommendation repeatedly. And, on the one hand, why wouldn’t they? Many of the most…

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