When was the last time the radio made you laugh?  When was the last time the radio made you smile?  We asked these and other questions about radio’s emotional bond with listeners in one of the two national consumer studies NuVoodoo fielded for 2016.  We were pleased with the relatively high marks radio gets for…

The results from our seventh NuVoodoo Ratings Prospects Study are in. We’ll be sharing our latest insights as we move through 2016 – though we’ll save some for clients, some for the designs of our revolutionary direct marketing programs for clients and still others for our keynote at the Worldwide Radio Summit in April. Many…

In designing the two national consumer studies that NuVoodoo fielded for 2016, whenever possible we wanted to ask new questions and probe different aspects of what listeners get from our brands.  With buzz in the digital press about “curated playlists” on Spotify and some of its competitors, as well as the mysterious algorithm that Pandora…

PD’s have an amazing range of tools today to help choose which songs to play. All provide interesting information that can be deployed in valuable ways. While there’s a clear benefit in having insight into which songs are going to be hits in the near future, there’s also a clear need to understanding which songs…

For 2016, NuVoodoo fielded two national consumer studies.  One focuses on programming issues, in part tracking some of the questions we’ve asked in previous studies to look at consumer satisfaction with terrestrial radio as well as usage and perceptions of the ever-growing competition for consumer ears coming through the internet and mobile internet.  The second…