At NuVoodoo we’re sometimes asked whether we’re a research company that does marketing or a marketing company that does research.  The answer to the question is, “Yes.” We’re a company that provides services to help broadcasters win. So, we were flattered when someone posted a comment on a Facebook ad for our Which Hunt marketing…

Music radio has been testing its songs for decades now using carefully-targeted samples of listeners to rate song hooks. Of course, we use research to determine the overall awareness and popularity of DJ’s and personalities – and sometimes even the recurring bits and features they may employ. But, what about the other elements – the…

We all know that music radio in general suffers a perception that it repeats songs over and over.  Anecdotally, we also all know that smaller playlists tend to generate better ratings than larger ones.  Now that the word “playlist” is part of the vernacular for many people because of iTunes and other platforms, we wondered…

For many reasons, Social Media contact and advertising has become a vital channel for lots of radio stations. Not only can they reach and have a dialog with current and potential listeners, but they can also put the odds of interacting with ratings respondents squarely in their favor. We accelerated the frequency of our NuVoodoo…

What’s radio’s role in the morning from a consumer’s perspective?  In the changing media landscape, where do we fit in among the choices consumers have available? For many years TV morning programs have been sounding like radio shows (that just happen to have video).  All types of information are available online – news, weather, traffic,…