One year ago we published this wish list for radio in 2015: News and talk stations that make people feel smarter Talk talent who make entertaining their primary mission Morning shows (and talent in other dayparts) who are legitimately, laugh-out-loud funny (we’ve got many, but we need many more) Non-duplicable content on all stations (taking…

The morning radio show.  It’s what defines our medium for many people.  Think about the portrayals of radio in movies and TV; it’s almost always a morning show.  Too often it’s not even a flattering portrayal, but the fact remains that it’s what sticks out about the medium.  The morning show is generally the daypart…

Instagram has been climbing the ladder of relevance and popularity among radio listeners, especially that small subset predisposed to accept a PPM or a diary. While the digerati have been crowing about SnapChat and Vine and other portals gathering usage among younger consumers, our studies have shown that Instagram is the platform to watch. And…

Comparing research respondents who predict they would empanel into a PPM-type sample versus those who predict they would not be drawn into such a panel (in the 6th NuVoodoo Ratings Prospects Study – the 7th is in the field now), we noted that Concert announcements and Contests ranked at the top among the PPM Likelies…

If the ideal way to select and schedule music for the plurality of heavy music radio listeners is requests and submissions, why don’t more stations portray that in their presentation and imaging?  Of course, ideals vary from format to format.  In current-based formats preference for adherence to charts gets stronger and in gold-oriented formats preference…