It’s hard to read those words and not hear Jerry Seinfeld wondering about people who are unusual in one sense or another. It’s the question that arose in a casual lobby bar discussion of research samples at the recent NAB Radio Show in Atlanta. The discussion began with someone pondering those who will still cooperate…

Delight.  According to Merriam-Webster it’s “something that makes you very happy; something that gives you great pleasure or satisfaction.”  In other words, it’s what most music radio stations strive to do for listeners every day.  For many years, simply the continuous stream of well-chosen songs was enough to be delightful:  “We let our music do…

In the latest NuVoodoo Ratings Prospect Study we’re again seeing the good news about likely PPM participants – as well as the not-so-good news. As we’ve reported previously, likely PPM participants use more radio than those who would likely eschew the offer of a meter. The self-assessed numbers in our study show PPM Likelies coming…

The unknown call to a landline has become as undesirable as the unexpected knock on our door from an activist seeking signatures on a petition, a religious zealot seeking to inform you about your salvation or a local candidate seeking your vote. If you’re among the roughly half of the population who still has a…

“Shhhh. Be vewy, vewy quiet, I’m hunting wabbits.” Radio programmers and marketers need to be able to concentrate as well, because they’re hunting ratings participants. With so few meters or diaries spread around in the Zip Codes that Nielsen will reveal have been the sources of recent listening in a market, tilting the tables in…