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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
In this year’s NuVoodoo Ratings Prospects Study we asked respondents about several dozen positioning statements and slogans used on stations around the country. Here we’ll isolate a sampling of statements and slogans as rated by (mainly women) who are P1 to an AC. We’ll also disclaim that it’s a national sample and that the results…
Read MoreImagine this revised history: One in which many years ago computers became small, the internet connected everything and short-distance wireless communication was commonplace. Now, imagine that only within the past decade we’d developed wireless technology that allowed the transmission of a signal over a range of 30 miles or more. Now imagine that our government…
Read MoreAt the beginning of this year, referring to data from our 3rd NuVoodoo Ratings Prospects Study, we showed that the landline telephone has become a less relevant place to search for respondents when conducting research for radio. While landline enjoyed near ubiquity to reach US consumers as recently as the year 2000, penetration today has…
Read MoreIt’s exciting when you see a friend from outside the radio business post about radio on Social Media. With all the buzz about new media, reminders of radio’s continuing relevance are wonderful. So, this post from a non-radio friend in the Philly area, female age 27, caught our eye: Thank you to Elvis Duran and…
Read MoreIf you’re watching the ratings and reading other radio pundits you’d be likely to believe that this is a bad time to be in the spoken word business in radio. If you’re looking for ratings performance on talk stations in most markets, you’ll need to start by scrolling down toward the bottom of the rankings. …
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