At NuVoodoo we’ve been gathering market insights from our own Ratings Prospects Studies each year since we opened our doors in 2011.  We’ve previously fielded our studies late in the year before the holiday season and released results after the holidays in the New Year.  But, things are now moving so fast, especially in Social…

We love those who will wear a PPM for a lot of reasons.  We curse them from time to time (when they go on vacation during an important week; when those who love our station opt out of the panel; when their habits change and our ratings change with them).  But, PPM wearers are radio’s…

We’re preparing the most recently-fielded NuVoodoo PPM Prospects Study now for release to NuVoodoo clients gearing up for the fall ratings periods. We’ll also be sharing highlights during a panel at the NAB Radio Show in Atlanta. In these latest data we again see the tremendous power of direct mail as a point of contact…

In this year’s NuVoodoo Ratings Prospects Study we asked respondents about several dozen positioning statements and slogans used on stations around the country.  Here we’ll isolate a sampling of statements and slogans as rated by (mainly women) who are P1 to an AC.  We’ll also disclaim that it’s a national sample and that the results…