In the latest NuVoodoo Ratings Prospect Study we’re again seeing the good news about likely PPM participants – as well as the not-so-good news. As we’ve reported previously, likely PPM participants use more radio than those who would likely eschew the offer of a meter. The self-assessed numbers in our study show PPM Likelies coming…

The unknown call to a landline has become as undesirable as the unexpected knock on our door from an activist seeking signatures on a petition, a religious zealot seeking to inform you about your salvation or a local candidate seeking your vote. If you’re among the roughly half of the population who still has a…

“Shhhh. Be vewy, vewy quiet, I’m hunting wabbits.” Radio programmers and marketers need to be able to concentrate as well, because they’re hunting ratings participants. With so few meters or diaries spread around in the Zip Codes that Nielsen will reveal have been the sources of recent listening in a market, tilting the tables in…

PPM Respondents: Love ‘em or Hate ‘em? In this latest NuVoodoo Ratings Prospects Study with nearly 1100 respondents, ages 14-54 in all PPM markets, we see that, among those who say they would participate in a PPM-style ratings program, 89% use radio daily – 10 points higher than their non-participating cousins.  When it comes to…

With iOS 9, Apple adds its Find Friends app into the OS. While families and spouses (and close knit groups of friends) have installed it (or Find iPhone) to keep up on one another’s whereabouts, the app will doubtless get more usage and attention with the rollout of the new iOS. And it brings up…