Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Moneyball: Banana Ball Reminds Radio …

Leigh Jacobs / April 21, 2025

Paradise by the Dashboard Light? How In-Car Audio Preferences Vary by Generation

Short Form Video: How Advertisers Can Turn NuVoodoo’s New Research Insights Into Practical Action

Moneyball: Make Your Content Sizzle

Moneyball: Ca$h is King, but Fun is Infectious

New Data: Short Form Video Explodes in Popularity

Advertising Effectiveness Part 2: How NuVoodoo’s Marketing Team Helps Clients Take Action on Results from Its 2025 Consumer Media Study

Weenie & the Butt vs. Crazy Ira & the Douche

By Leigh Jacobs

Radio morning shows have gotten a bad rap on TV with parodies like Family Guy’s “Weenie & the Butt” and “Crazy Ira & the Douche” on Parks & Recreation.  But, the correlation between having a favorite morning show and spending more time with radio means that developing a strong morning show should be a priority…

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