At the beginning of this year, referring to data from our 3rd NuVoodoo Ratings Prospects Study, we showed that the landline telephone has become a less relevant place to search for respondents when conducting research for radio.  While landline enjoyed near ubiquity to reach US consumers as recently as the year 2000, penetration today has…

It’s exciting when you see a friend from outside the radio business post about radio on Social Media. With all the buzz about new media, reminders of radio’s continuing relevance are wonderful. So, this post from a non-radio friend in the Philly area, female age 27, caught our eye: Thank you to Elvis Duran and…

If you’re watching the ratings and reading other radio pundits you’d be likely to believe that this is a bad time to be in the spoken word business in radio.  If you’re looking for ratings performance on talk stations in most markets, you’ll need to start by scrolling down toward the bottom of the rankings. …

Within our world of radio, it would have been a wonderful job for Gilda Radner’s Saturday Night Live character, Emily Litella, to ask “What’s all this fuss I keep hearing about Voltaire on the radio? Sure, he was the French philosopher who said, ‘Anything that is too stupid to be spoken is sung.’ That might…

Many of us accept that radio’s role in the music discovery process for consumers is pretty much assured for some time far into the future.  For so many years radio was the primary, if not only place for a large percentage of consumers to hear new music releases for free – and to experience these…