Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Two bored and uninterested Poodle puppies with two plates of kibbles on the table

Moneyball: A New Tool to Make Better Radio

By Leigh Jacobs

We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball for Radio. You can find new videos every Thursday at nuvoodoo.com/webinars. We’re focusing on the incremental things you can do that can add up to the additional tenth of a rating point that is the goal…

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Moneyball: How Listeners Feel About AI Jocks

By Leigh Jacobs

We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball for Radio. You can find new videos every Thursday at nuvoodoo.com/webinars. We’re focusing on the incremental things you can do that can add up to the additional tenth of a rating point that is the goal…

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Moneyball: A Butterfly Flaps its Wings and …

By Leigh Jacobs

We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball for Radio. You can find new videos every Thursday at nuvoodoo.com/webinars. We’re focusing on the radio version of “the butterfly effect,” the incremental things that can add up to the additional tenth of a rating point…

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Moneyball: A New Tool for Audio Content

By Leigh Jacobs

The spring book is underway in Nielsen markets. Even if you’re among the lucky ones who were able to get a music test completed earlier this year and have your marketing plans underway, you may still have concerns about your morning show or other key talent taking the coaching notes you’ve been giving them steadily.…

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“The Way we’ve Always Done It” Will Kill Your Business

By Jeri Fields

In today’s dynamic business landscape, relying solely on ‘how we’ve always done it’ won’t yield the best results. As a media company, specializing in market research and consumer insights, we take our responsibility to encourage clients to think outside the box very seriously. It’s vital to present our clients with innovative approaches for gathering insights…

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