In our previous article, we reviewed evidence from NuVoodoo’s 2024 media study that showed Business decision-maker’s strong inclination to share email contact information when offered access to valuable information, such as industry-specific white papers, webinars, and newsletters. This Free Sample of Smartness strategy and approach is a well-known driver of B2B relationships at the top…

The results of NuVoodoo Ratings Prospects Study 23 make it clear, there’s a new ad platform option for stations advertising for the spring book. For years our marketing team has talked about The Foundational Four, meaning the Alphabet duo of Google and YouTube and the Meta duo of Instagram and Facebook. For daily usage among…

Part 2 In Our B2B Marketing Series Since the post-pandemic reopening, NuVoodoo clients have been increasingly requesting B2B marketing intelligence as a complement to our broader ongoing study of marketing channels and ad messaging effectiveness. Recent research efforts have involved modeling employment and income data to allow us to analyze the behavior and attitudes of…

The spring book starts in about five weeks as you’re likely to be reading this. If you’re planning a spring promotion you still have time to finalize contest plans and on-air promotional tactics – but time is getting tight if you’re planning to support your promotion with off-air paid advertising. If you’re in a diary…

The latest NuVoodoo Ratings Prospects Study shows interesting shifts in the percentages who pay attention to ads in various channels. That’s important information if you’re planning a marketing program for the spring ratings starting in about six weeks. The table below shows 17 marketing channels tracked from our prior study conducted last summer. One big…