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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
In the TV era, radio’s distinction was that it’s live and local, right? Though, even in the heyday of the DJ era, most of the “local” programming consisted of pre-recorded music. But radio gave more time to its on-air talent (especially in the days before PPM) and that allowed some greater amount of “local” content.…
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We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball for Radio. You can find new videos every Thursday at nuvoodoo.com/webinars. We’re focusing on the incremental things you can do that can add up to the additional tenth of a rating point that is the goal…
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We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball for Radio. You can find new videos every Thursday at nuvoodoo.com/webinars. We’re focusing on the incremental things you can do that can add up to the additional tenth of a rating point that is the goal…
Read More
We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball for Radio. You can find new videos every Thursday at nuvoodoo.com/webinars. We’re focusing on the radio version of “the butterfly effect,” the incremental things that can add up to the additional tenth of a rating point…
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The spring book is underway in Nielsen markets. Even if you’re among the lucky ones who were able to get a music test completed earlier this year and have your marketing plans underway, you may still have concerns about your morning show or other key talent taking the coaching notes you’ve been giving them steadily.…
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