Articles
NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
A few days ahead of the May 7 deadline to have REAL ID compliant credentials to get through airport security, we heard a midday host bring up the topic coming out of a song. As someone who’s dragged their heels on upgrading their driver’s license, I was engaged by the topic. The host mentioned that…
Read MoreIn NuVoodoo’s Winter 2025 Consumer Digital Media Study, we surveyed over 2,900 U.S. consumers aged 14 and up, carefully balanced across key geographic and demographic variables. One emerging pattern stood out across generations: growing engagement with digital assistants like Siri, Alexa, and Google Assistant. As voice interfaces become more deeply embedded across devices — from…
Read MoreWe’ve been reviewing what we learned about personalities in our study for this year’s Country Radio Seminar as we prepare for a CRS 360 in the weeks ahead. At the big study presentation in Nashville, we showed that 3 out of 5 County radio listeners (1,185 of them in a nationwide sample of 1.500 Country…
Read MoreKnowing my involvement in the radio business, friends recently asked for help with the audio system in their new car. How do they access FM radio stations? Does their car have AM at all? What are the HD stations they talked about at the dealership? There aren’t any buttons, how do presets work? They tried…
Read MoreThe radio business came to mind last week while watching the CBS 60 Minutes segment on Banana Ball last week. Depending on where you live and the media you consume, it’s completely possible you’re unaware of Banana Ball, yet the games sell out major league baseball stadiums and NFL football stadiums when the league tours…
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