Last week we drilled into the most influential marketing channels for likely ratings participants. At or near the top of every ranking we showed were text messages – an incredibly potent tool if you’ve been dogged about building and maintaining station databases. Those text messages can alert engaged listeners to contest opportunities, special programming, airplay…

Last week we drilled into the details of contest design for the fall book that looms less than two months away. With consumers nervous about the spending power of their budgets, smaller prizes have surprisingly strong pull – and mechanics that can inject some showbiz into contesting can help support brands and deepen engagement. This…

Last week we shared data showing that contesting continues to be a tactic that punches above its weight for swaying listening and listeners. This week we’ll lean into the minutiae of designing contesting for the fall book. Data from regular radio listeners among the 2,000+ Adults 18-64 in NuVoodoo Ratings Prospects Study 26 shows that…

Last week we shared what people like about listening to radio in the car – and it’s a powerful set of factors. While music, including variety and discovery, is the dominant theme, companionship, connection, and entertainment are also key in driving in-vehicle listening. And, as we’ll try to show here, contesting continues to punch above…

Last week we shared the first installment from NuVoodoo Ratings Prospects Study 26 showing that, while apps like Spotify are a factor in the car, radio remains in the lead on the road with those over 25. Among those who use radio in the car at all, we also asked a couple of questions that…