The percentage interested in participating in radio ratings methodology continues to ebb. In the latest national study from NuVoodoo, Ratings Prospects Study 24, the percentage who model through as likely to participate in metered or diary methodologies drops from 17% in January of this year to 15% in the latest study. Ratings Prospects Study 24…

Have you spent time with non-radio friends while they’re getting accustomed to their new car infotainment systems? If radio directly impacts your income, you quickly jump over the minor hurdles that vehicle manufacturers place in your way and program the presets needed to do your job or stay in touch with the medium. You may…

Preparing the questionnaire for NuVoodoo Ratings Prospects Study 24 this past week had us talking to programmers, managers, and group heads to hear what new questions they’d like us to ask listeners. We also put out the request for ideas in this space and thanks to many of you we’ve gotten some truly great ideas.…

“Do what you can, with what you’ve got, where you are.” Those words are typically attributed to Teddy Roosevelt, though Roosevelt himself credits it to Bill Widener. Nevertheless, those should be inspiring words if you’re running a radio station or a cluster of stations in a market today. You’re likely running those stations with fewer…

NTR. Events. Concerts. Pop-ups. In 2024 radio is working hard for every dollar to try to offset the declines in spot revenue. For the right brand, station merchandise has tremendous upside when fans want to wear designs from favorite stations, beloved morning shows, revered hosts. Back in the day, stations gave away lots of merch…