Looking ahead to a fresh NuVoodoo Ratings Prospects Study in the New Year – which is six weeks away – we were looking at things we’d asked about in past studies but haven’t updated recently. In 2024 it will be ten years since we asked respondents which of two descriptions was closer to how they…

If you’ve run a digital marketing campaign in the past or hired experts to execute on your behalf, you’ve undoubtedly been inundated by a dizzying array of campaign performance metrics. Getting to know the dozens of success markers that have been widely adopted for measuring campaign performance can be like mastering a foreign language. But…

The Cambridge Dictionary defines “anodyne” as “intended to avoid causing offense or disagreement, especially by not expressing strong feelings or opinions.” That adjective often came up when describing network TV programming in the 1960s and 1970s, programming that was created under the theory of least objectionable programming. The concept of least objectionable or least offensive…

NuVoodoo’s marketing experts help stations narrow the marketing playing field to a small subset of listeners likely to make a big difference in the radio ratings. We’ve spent nearly a decade and a half perfecting the art of modeling and micro-targeting these high-probability RPS “Yes” radio listeners for clients, who represent, at most, about one…

Holiday decorations are appearing in stores. Christmas music is appearing on the radio. Starbucks is serving peppermint mochas. All of these add up to one thing: it’s budget season for radio stations. Of course, most managers and programmers are being asked to trim budgets; to do more with less; to make the hard choices. Some…