Author Archive

Jeri Fields

Frustrated upset multiracial business team people sad with bad work result in report disappointed in

“The Way we’ve Always Done It” Will Kill Your Business

By Jeri Fields / March 29, 2024

In today’s dynamic business landscape, relying solely on ‘how we’ve always done it’ won’t yield the best results. As a media company, specializing in market research and consumer insights, we take our responsibility to encourage clients to think outside the box very seriously. It’s vital to present our clients with innovative approaches for gathering insights…

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Group of friends using mobile phone

In The kNOW: Going Mobile

By Jeri Fields / July 26, 2023

I used to feel naked all day if I forgot to put my watch on in the morning before heading out. Now, if I somehow manage to leave the house without my phone, I’ll return to get it. I don’t even wear a watch anymore. We use our phones for everything; news, weather, calendar, email,…

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Conceptual the customer responded to the survey

Preparing a Survey: Three Key Questions

By Jeri Fields / May 24, 2023

Last month we talked about The Power of Primary Research and why conducting it is vital to keeping your brand and business healthy and growing. We mentioned that primary research includes both qualitative and quantitative methods. In a previous article Are You Playing with a Full Deck? we discussed the benefits of including Qualitative Research…

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Happy man enjoying in window shopping for Christmas holidays.

In The kNOW: It’s that time of year again…or is it?

By Jeri Fields / October 26, 2022

For this month’s ‘In the kNOW’ we wanted to challenge ourselves. Just how fast could we understand consumer point of view (CPOV) on a trending topic? We used our own ‘Quick Turn Qual’ product to investigate consumer sentiment around shopping on Black Friday and Cyber Monday. We posed an open-ended question for about an hour…

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Top of the world

In the kNOW: Where We Stand and How We Keep Standing!

By Jeri Fields / September 21, 2022

There’s a LOT going on right now. Which means there’s plenty to weigh on people’s minds. And hopefully, we’ve all found ways to cope with the stress and anxiety that comes with worry. But with all the different current issues on the local, state, national and global stages happening, we were curious, “What do people…

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In The kNOW: Work 2.0: What Does Yours Look Like?

By Jeri Fields / July 26, 2022

Remember just three short years ago sitting at a conference table…with other people… in real pants? What about Casual Fridays and Beer Car Thursdays?  Only Thursdays and Fridays. (I do kind of miss Beer Cart Thursdays, they felt rebellious and like an adult version of a well-earned ice cream cone treat.) Oh, how far we’ve come in three…

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Caucasian woman patient getting vaccinated against coronavirus receiving covid vaccine

In The kNOW – Checking In – It’s More Than COVID

By Jeri Fields / May 24, 2022

There’s a lot on our plates right now. We’ve still got Covid going on, the political stage is flaring up in different ways, summer has arrived, and people are going back to work and planning trips – or not. Considering all this, we wanted to ask folks questions about how they’re feeling about some key…

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Stack of cryptocurrencies

Cryptocurrency: Is it ‘virtually’ inevitable?

By Jeri Fields / March 22, 2022

Standing in the grocery store line the other day, I overheard a conversation between a father and teenage son about a guy who bought two pizzas with 10,000 Bitcoins back in 2010. At the time, 10K in Bitcoin was only worth about $40. According to the son, if the man had just kept those 10,000…

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Smoke over people playing black jack by casino table with cards and chips

Are You Playing with a Full Deck?

By Jeri Fields / February 22, 2022

Last month we looked at a LOT of numbers. Lots and lots of data. And sure, the ‘numbers’ are necessary to allocate resources, run statistical analysis, determine trends and their significance and more. But relying on quantitative methods and data alone can leave a lot on the table. This month’s In the kNOW discusses why including qualitative…

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In The kNOW: The Unvaccinated: A Closer Look

By Jeri Fields / January 27, 2022

Many of us here at NuVoodoo recently got our SECOND round of COVID. Despite being vaccinated and boosted. It seems we all know someone that has now either gotten COVID a second time or has had it despite being vaccinated. But none of us personally know a vaccinated person who’s become seriously, hospital, ill. We…

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