Author Archive

Jeri Fields

Caucasian woman patient getting vaccinated against coronavirus receiving covid vaccine

In The kNOW – Checking In – It’s More Than COVID

By Jeri Fields / May 24, 2022

There’s a lot on our plates right now. We’ve still got Covid going on, the political stage is flaring up in different ways, summer has arrived, and people are going back to work and planning trips – or not. Considering all this, we wanted to ask folks questions about how they’re feeling about some key…

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Stack of cryptocurrencies

Cryptocurrency: Is it ‘virtually’ inevitable?

By Jeri Fields / March 22, 2022

Standing in the grocery store line the other day, I overheard a conversation between a father and teenage son about a guy who bought two pizzas with 10,000 Bitcoins back in 2010. At the time, 10K in Bitcoin was only worth about $40. According to the son, if the man had just kept those 10,000…

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Smoke over people playing black jack by casino table with cards and chips

Are You Playing with a Full Deck?

By Jeri Fields / February 22, 2022

Last month we looked at a LOT of numbers. Lots and lots of data. And sure, the ‘numbers’ are necessary to allocate resources, run statistical analysis, determine trends and their significance and more. But relying on quantitative methods and data alone can leave a lot on the table. This month’s In the kNOW discusses why including qualitative…

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Needle

In The kNOW: The Unvaccinated: A Closer Look

By Jeri Fields / January 27, 2022

Many of us here at NuVoodoo recently got our SECOND round of COVID. Despite being vaccinated and boosted. It seems we all know someone that has now either gotten COVID a second time or has had it despite being vaccinated. But none of us personally know a vaccinated person who’s become seriously, hospital, ill. We…

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Abstract blurred photo of store with trolley in department store bokeh background

More or Less? Looks Like It’s Both

By Jeri Fields / November 18, 2021

The shelves weren’t – middle of the pandemic, no toilet paper in sight and Lysol rationing – empty. But over the last couple of months, we noticed some ‘holes’ – bare spots on shelves where our favorite brand, flavor, or scent would typically live. We saw car lots light on inventory and paid twice as…

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Dinner Party at Christmas

A hesitant, but Happy Holidays 2021

By Jeri Fields / October 26, 2021

It’s that time of year again! It’s the time of year for a little indulgence (aka late-night raids on the trick-or-treat bag, a second piece of pumpkin pie, hot chocolate all-around). But this holiday season won’t be completely ‘back to normal’ for many. Last year many of us shopped and celebrated differently out of necessity.…

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restaurant

Back On the Town Anytime Soon?

By Jeri Fields / September 23, 2021

If you’re like us, your entertainment and dining out budget has gone way down and stayed down throughout the pandemic. We miss grabbing a drink with friends, taking the kids out for a treat, or just letting someone ELSE cook dinner for a change. In some ways, people are ready to get back to normal;…

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Tracks the graphs. Team of stockbrokers works in modern office with many display screens

In the kNOW: Tune-In with Real-Time Dashboard Tracking

By Jeri Fields / August 26, 2021

We had August’s ‘In the kNOW’ all planned out. And then, we didn’t. This month we take the NOW in kNOW up a notch -or three. With all that’s happening in the news, we wondered what people wanted to know about, what kept them tuning in and what might influence them to change the channel.…

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Gray cute fluffy kitty cat sitting in an Amazon Prime parcel delivery cardboard box

In The kNOW: Retail Holidays Offer ‘Prime’ Opportunity

By Jeri Fields / July 19, 2021

Prime Day has come and gone; early this year. And this year, in particular, we noticed other retailers jumping in and riding the Prime Day coattails. There were articles galore discussing the competing Prime Day deals from Walmart, Target and more. And we were curious to know how these other retailers might fare on a…

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Online shopping

In the kNOW: Shopping of the Future is NOW!

By Jeri Fields / June 15, 2021

The pandemic brought about many changes, the least of which was the necessity to find a new way to buy the things we need. And many turned to a place we’d never gone before, online. How was the online shopping experience for items we usually bought on our weekly trips to the grocery or Big…

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