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Articles
NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
The fall book starts September 14 – about ten weeks from now. With station budgets tighter than ever and an uncertain outlook for the fall, managers are challenging programmers to make dollars go further and programmers are looking for any resources they can find. Nationwide music research is far less expensive than conducting custom music…
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In recent years, rapid advancements in artificial intelligence (AI) have had a profound impact on various sectors, and digital marketing is no exception. AI-powered technologies are revolutionizing the way businesses connect with consumers, optimize campaigns, and personalize experiences. This article explores the significant impacts AI is set to make on digital marketing, both as a…
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In today’s fast-paced digital landscape, having a robust online presence is crucial for businesses to thrive. However, navigating the complexities of digital marketing can be challenging, especially for those without the necessary expertise. This is where hiring professionals to manage your digital marketing efforts becomes imperative. In this article, we will delve into the key…
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As we’ve been working on NuVoodoo Ratings Prospects Study 22, we realized that after 21 studies we’re able to answer at least some of the questions that have come up from our contacts in the radio business. The first of a series of NuVoodoo Live events where we try to answer some of these questions…
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Preparing the questionnaire for NuVoodoo Ratings Prospects Study 22 this past week had us talking to programmers, managers, and group heads to hear what new questions they’d like us to ask listeners. We also put out the request for ideas in this space and thanks to many of you we’ve gotten some truly great ideas.…
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