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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
The picture above is one of Henry Ford. Ford is quoted as saying, “If you always do what you’ve always done, you’ll always get what you’ve always got.” Those words are in our heads as the NuVoodoo team comes together to draft the questionnaire for our next Ratings Prospects Study (our 22nd if anyone’s keeping…
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In the TV era, radio’s distinction was that it’s live and local, right? Though, even in the heyday of the DJ era, most of the “local” programming consisted of pre-recorded music. But radio gave more time to its on-air talent (especially in the days before PPM) and that allowed some greater amount of “local” content.…
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You’d think someone vying for the highest position in the land would bother to do a simple A/B comparison when evaluating a platform for making an announcement at scale. Let’s try and matrix this out objectively: Feature AM Radio Twitter Scale Message delivered clearly to all listeners regardless of audience size. Seemed to fail after…
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Before arriving at NuVoodoo, a full-service digital marketing agency, I spent almost 11 years in the experiential marketing industry. For those unfamiliar with the term, Experiential marketing, also known as event marketing, is a marketing strategy that aims to create memorable and immersive experiences for consumers. Examples of experiential marketing initiatives include brand activations at…
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Last month we talked about The Power of Primary Research and why conducting it is vital to keeping your brand and business healthy and growing. We mentioned that primary research includes both qualitative and quantitative methods. In a previous article Are You Playing with a Full Deck? we discussed the benefits of including Qualitative Research…
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