NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
Thirty or more years ago, radio stations asked listeners to do all sorts of things to enter contests – and, if the prizes were sufficiently enticing, enough people participated that radio stations never thought twice about promo copy that went something like, “All you have to do to win is …” and then go on…Read More
Years ago music research was a secret weapon for stations in larger markets. Those early music tests were often counter-intuitive for programmers – this can’t be right, a song that’s a big hit has terrible scores … a stiff has great scores. Stations that took the information to heart and used it to re-engineer their…Read More
How do music radio stations and morning shows fare against Social Media when it comes to importance in daily lives of consumers? When we asked over 2100 respondents across all PPM markets in the most recent NuVoodoo Ratings Prospect Study, the results were drawn across generational lines. With any 25+ demo slice, their favorite music…Read More
We’ve shown previously that most likely ratings participants respond positively to radio station contests. So, contesting remains an important component in any programming and marketing team’s toolset. The challenge is building a contest that will influence listener behavior (and, more to the point, ratings-participant behavior) while not spending any more than necessary. In our most…Read More
We’ve noted in the past that one of the great things about those who are most likely to end up in PPM panels is that they’re the kind of people who over-index on the belief that contests add to their enjoyment of a station. If you’re the kind of person who’ll participate in an intrusive…Read More