Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

The Unsung Edge for Workday Listening

By Leigh Jacobs

While the workday talk profile on most music-driven stations has the on-air host pared back to minimal contributions, it’s important that those contributions be nearly perfect every time.

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Pa-rum-PUMM-PUMM-PUMM

By Leigh Jacobs

Fighting against Pandora, Spotify and other Internet pureplays is fighting against robots. Those high-tech services don’t have humans to impart the high-touch, human element to which many of us are drawn.

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Growing Contest Prizes = Growing Ratings?

By Leigh Jacobs

NuVoodoo’s Progressive Payday™ has moved the needle for Country, Classic Hits, AC, Hot AC and Urban AC by racking up quarter hours from workplace listening. A top-10-market AC client shifted from their traditional Name Game promotion to Progressive Payday™ and have seen game-changing growth.

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Why Did You Get Into Radio?

By Leigh Jacobs

Maybe you’re one of those folks who just wanted to avoid having a “real” job. So you’ve lived through the changes to the business, the technological changes and the Nielsen-based uncertainty of every moment of every day.

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A Bad Dancer Won “Dancing With the Stars?!”

By Leigh Jacobs

Radio’s biggest PR coup this year may be crowning a non-dancer the winner of a dancing competition.

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