Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Does Your Gut Need Checking?

By Leigh Jacobs

Many of us accept that radio’s role in the music discovery process for consumers is pretty much assured for some time far into the future.  For so many years radio was the primary, if not only place for a large percentage of consumers to hear new music releases for free – and to experience these…

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And The Most Efficient Marketing Tool Is…

By Leigh Jacobs

Not that many years ago the prescription for higher radio station ratings was to call Filmhouse, pay them for one of their successful syndicated TV commercials, buy 400 GRPs per week for 4-6 weeks and wait confidently for higher numbers when the book came out months later. While that heavy TV strategy might still work…

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Something Intangible

By Leigh Jacobs

Having a bunch of ads, occasional grocery coupons, movie listings, notices of who died yesterday, yesterday’s closing stock prices, a handful of blog posts and a round-up of yesterday’s news printed out and delivered to your door made sense for many of us in the not-too-distant past.  Many newspaper editorial departments believed that it was…

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But, Is That Radio?

By Leigh Jacobs

A few managers and programmers continue to deny that Pandora and its peers are competitors for radio. We’re wondering how many quarter hours they need to lose to these new sources before they begin treating them as competition. Not that many years ago in our work with television stations we’d encounter station managers who didn’t…

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Fishing Where the Fish Are

By Leigh Jacobs

When we asked consumers in our NuVoodoo 2016 Ratings Prospects Study how much time they spend with FM or AM radio and Pandora, stack up those who listen at least an hour a day – and then sift the results by household income (abbreviated “HHI” here), the results are sobering.  Among the highest earners in…

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