Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Problems Getting Smart Speakers to Play a Radio Station?

By Leigh Jacobs

A prime placement for Smart Speakers is turning out to be the bedroom. Because of the ubiquity of the clock radio, the bedroom was home turf for radio once upon a time. But clock radios are now about as common as rotary phones.

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First Look at Ratings Prospects Study XIII: Reserve Your Spot Today

By Leigh Jacobs

We’ve dived deep to gather new information to help stations program and promote effectively for 2019 and beyond.

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Groundhog Day: What Are YOU Doing Differently?

By Leigh Jacobs

uVoodoo has led the way in using properly-recruited online samples for media research. We’re working to find the next ways to make opinion-gathering more accurate and efficient, because some things never change.

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Your Station’s Look & Sound: The Need for Fresh Eyes & Ears

By Leigh Jacobs

At NuVoodoo, we believe that data-driven decisions are better decisions. We’re always glad to work to find ways to get actionable listener feedback on issues – including logos and audio production.

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Ratings Prospects Study XIII: Preview of Coming Attractions

By Leigh Jacobs

We’ve dived deep to gather new information to help stations program and promote effectively for 2019 and beyond.

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