Author Archive

Lisa Dollinger

New NuVoodoo Ratings Prospects Study Reveals That For Likely Ratings Respondents, YouTube is Tied With FM Radio as Biggest Music Discovery Source

By Lisa Dollinger / March 11, 2019

CINCINNATI, OH, March 11, 2019– NuVoodoo Media Services, a data-driven media marketing, programming and content intelligence provider, presents the second installment of its spring webinar series starting Monday, March 18th with results from NuVoodoo’s latest Ratings Prospects Study of 3,084 respondents, ages 14-54, across all PPM markets. Recent data, collected in January of this year,…

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Problems Getting Smart Speakers to Play Your Radio Station?

By Lisa Dollinger / February 13, 2019

CINCINNATI, OH, February 13, 2019– NuVoodoo Media Services, a data-driven media marketing, programming and content intelligence provider, announces that the latest NuVoodoo Ratings Prospects Study of 3,084 respondents, ages 14-54, across all PPM markets revealed that Smart Speaker penetration is up to 43% among Persons 14-54. The NuVoodoo Ratings Prospects Study is conducted twice a…

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NuVoodoo Media Services Expands Its Executive Team With the Appointment of Eric Cohen as EVP, Finance

By Lisa Dollinger / November 13, 2018

CINCINNATI, OH, and NEW YORK, NY, NOVEMBER 13, 2018– NuVoodoo Media Services, a data-driven media marketing, programming and content intelligence provider, announces that it has promoted Eric Cohen to the newly created position of Executive Vice President, Finance, for the company. Cohen joined NuVoodoo Media Services earlier this year as Vice President of Finance. He…

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12th NuVoodoo Ratings Prospects Study Reveals Opportunities for Radio Stations to Increase Listening by Maximizing Severe Weather Changes

By Lisa Dollinger / October 22, 2018

CINCINNATI, OH, October 22, 2018– NuVoodoo Media Services, a data-driven media marketing, programming and content intelligence provider, announces that its recently completed 12th and latest NuVoodoo Ratings Prospects Study revealed that severe weather events significantly increase listener tune-in, second only to commercial-free music sweeps. That’s good news for radio stations, coming on the heels of…

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12th NuVoodoo Ratings Prospects Study Reveals That Only 38% of Radio Listeners Are Aware of Stations Running Group Contests

By Lisa Dollinger / September 24, 2018

CINCINNATI, OH, September 24, 2018– NuVoodoo Media Services, a data-driven media marketing, programming and content intelligence provider, announces that its recently completed 12th and latest NuVoodoo Ratings Prospects Study revealed that a little more than one-third of respondents are aware of the practice of group contesting among radio stations – and among those who are…

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12th NuVoodoo Ratings Prospects Study Reveals Good News (and Not-So-Good News) for Music Discovery

By Lisa Dollinger / August 29, 2018

CINCINNATI, OH, August 29, 2018– NuVoodoo Media Services, a data-driven media marketing, programming and content intelligence provider, announces that its recently completed 12th and latest NuVoodoo Ratings Prospects Study revealed that FM radio is neck-and-neck with YouTube as the primary source for music discovery by U.S. consumers. While FM maintains the lead position, holding off…

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SHOUT IT OUT! NuVoodoo Ratings Prospects Study Reveals That More Than Half of Likely Ratings Respondents Listen to Radio Longer When They Think They or Someone They Know May Get An On-Air Shout-Out

By Lisa Dollinger / May 16, 2018

SHOUT IT OUT!   NuVoodoo Ratings Prospects Study Reveals That More Than Half of Likely Ratings Respondents Listen to Radio Longer When They Think They or Someone They Know May Get An On-Air Shout-Out   NuVoodoo to Present Key Findings From 11th Ratings Prospects Study on Thursday, May 3rd at the W Hollywood in “Fifteen…

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NuVoodoo Ratings Prospects Study Reveals That More Than Half of Likely Ratings Respondents Listen to Radio Longer When They Think They or Someone They Know May Get An On-Air Shout-Out

By Lisa Dollinger / May 2, 2018

CINCINNATI, OH, May 2, 2018– NuVoodoo Media Services, a data-driven media marketing, programming and content intelligence provider, announces that the latest NuVoodoo Ratings Prospects Study of 3,041 respondents, ages 14-54, across all PPM markets reveals that more than half of likely ratings participants listen to the radio more if they think they may hear their…

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NuVoodoo Media Services to Present Study Data in Free Marketing Webinar for Radio Stations Next Week

By Lisa Dollinger / March 29, 2018

WHO: NuVoodoo Media Services, a data-driven media marketing, programming and content intelligence provider. WHAT: NuVoodoo will present a FREE webinar, “How to Win the Workplace War With PPM Panelists & Diary Keepers” to radio stations and programming professionals from Monday, April 2-Monday, April 9, 2018. The webinar will cover select findings from NuVoodoo’s most recent…

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Likely PPM Respondents Get Smart: NuVoodoo’s Ratings Prospects Study Reveals Smart Speaker Ownership Nearly Doubled in Less Than Six Months

By Lisa Dollinger / March 6, 2018

CINCINNATI, OH, March 6, 2018– NuVoodoo Media Services, a data-driven media marketing, programming and content intelligence provider, announces that the latest NuVoodoo Ratings Prospects Study of 3,041 respondents, ages 14-54, across all PPM markets reveals a sharp rise in smart speaker ownership since the previous NuVoodoo Ratings Prospects Study in August 2017 and this new…

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