TELEVISION

NuVoodoo helps you grow your audience to positively impact Nielsen share and rank, particularly at the expense of market competitors, by giving priority to the types of potential viewers most likely to say yes to Nielsen.  

Our extensive expertise as both a research and marketing provider to the media industry means your dollars are maximized across the marketing channels and zip codes that matter most from a ratings standpoint. 

NuVoodoo combines direct mail and multi-screen, multi-platform digital tactics to make the most efficient use of your budget based on NuVoodoo’s extensive research into the digital behavior of survey-friendly TV viewers. All targeting and channel selections result from our ongoing studies into what makes Nielsen LPM participants and diary keepers different from ordinary viewers who would never participate in the ratings.