1/3 of Shoppers 18+ Can Be Persuaded to Switch Brands. NuVoodoo’s Food and Beverage Study (Part 3)

In our third look at NuVoodoo’s consumer study for the Food & Beverage Industry, we’re focusing on consumers who are less brand loyal and more open to switching. We’ll also show you the ad channels that these “persuadable brand switchers” use most and where they pay more attention to advertising.