Twitter has sued billionaire Elon Musk in an effort to force him to follow through with his deal to buy the social media company. So how big is the audience, really? At issue: BOTS because they can give a false impression about how many real people actually use Twitter.

So how do Twitter users compare to those using other social media platforms? NuVoodoo recently conducted another in its ongoing series of digital media studies to get at the truth. We use our own proprietary research because it’s important for us to manage digital campaigns efficiently and prioritize ad spending to reach the greatest number of targeted prospects on behalf of our clients.

Watch this free research presentation. If your business is considering a digital campaign to advertise products and services, and you’d like to see more data, contact us at tellmemore@nuvoodoo.com.