New Data: Beyond the Spam Bots, Who’s Really Using Twitter? How It Compares to Other Social Apps.

Twitter has sued billionaire Elon Musk in an effort to force him to follow through with his deal to buy the social platform. Beyond so-called fake user spam bots, how big is the Twitter audience, really? How do users compare to those using other social media platforms? NuVoodoo recently conducted another in its ongoing series of digital media studies to get at the truth. We use our own proprietary research because it’s important for us to manage digital campaigns efficiently and prioritize ad spending to reach the greatest number of targeted prospects on behalf of our clients.