Our New Survey Data Shows Why Facebook Just Made Radical Changes to the App User Experience
January 21, 2023
Facebook’s parent company Meta predicted that Apple’s ad tracking changes would cost the company $10 billion in ad revenue this year.
Facebook spent years building the world’s biggest social platform. But personal data, which was once considered its biggest asset, has become a liability amid privacy crackdowns. It’s a little over a year since Apple started empowering iPhone owners with more precise control over their privacy.
We’ve been seeing a continued steady decline in the consumer’s inclination to allow tracking ever since. The latest NuVoodoo Digital Media Media Study was fielded June 5th and 6th, with 5,495 14 – 54 year-olds from across the nation,.