NuVoodoo’s fearless leader, Carolyn Gilbert spent the week with radio/digital sellers at the annual Radio Sales Summit in Cincinnati, so she’s got the writing credit this week: We heard a lot about the challenges radio sellers face on a day-to-day basis. We heard about the ways AI is being used for radio sales right now.…

Some of us still recall the “Tornado” episode of WKRP in Cincinnati from 1979 in which newsman Les Nessman is caught without plans for such a weather emergency. Mr. Carlson instructs him to adapt a script from a fictionalized version of the Emergency Broadcast System, by substituting the word “tornadoes” anywhere the script says “Russians.”…

Maya Angelou is credited with saying, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” We’ll submit the emotional connection that radio can have with listeners – how we make people feel – is critical to building and maintaining…

It’s just over two weeks until the start of the October ratings period that begins the “Fall book.” We made peace with “October” commencing less than halfway through September, right? After all, most of Munich’s “Oktoberfest” is in September. As you’re making final preparations for the upcoming ratings period, working to ensure more listeners and…

Results from NuVoodoo Ratings Prospects Study 24, with responses from over three thousand 14 to 64s nationwide, show that many listeners say they would listen more to content from radio stations on a smartphone app – suggesting those same listeners are not universally aware of station apps. As shown in the chart below, it’s better…