Experienced broadcasters know it intuitively – that music radio sounds better with a live human introducing the music and relating to the listener. As many times as talented producers are able to whip up cinematic audio magic in the studio, the simple act of a live human voice, communicating one-to-one with a listener often has…

What if we replaced the title “Program Director” with one borrowed from the online world, “Director of User Experience?”  Isn’t that what today’s PD’s really are anyway?  How many actually direct a program during their typical day? Imagine focusing on what users experience when they come or try to come to a radio station.  We…

Nearly 50 years before fictional Jerry’s Maguire’s mission statement, The Things We Think and Do Not Say, the real-life Bill Bernbach, then creative director at Grey Advertising in New York, typed out a letter to his bosses at the agency. If you read Bernbach’s letter and make appropriate substitutions (including replacing “men” with “people” –…

Last week we showed percentages of P1 constituencies from major music formats responding to whether their station had surprised them pleasantly with a song or something other than a song in the past week.  Overall, music radio stations are about half again more likely to have delighted listeners with a song than with something other…

One of our competitors announced that they’re finally following our lead and moving their library music tests from hotel meeting rooms to the internet. We’re glad they’ve caught on. At NuVoodoo we’ve been doing all of our research online since we set up shop at the end of 2010. We’ve been working with recruiting and…