NuVoodoo president Carolyn Gilbert and I often share the writing of these posts, but this one’s personal to me, Leigh Jacobs. I’ve lived in Philly for many years but grew up a few miles down I-95 in Wilmington, Delaware. I caught the “radio bug” at the 10-watt FM station at my high school, started working…

In our previous article about how TikTok has become a potent marketing weapon for radio and other businesses, we discussed how rapid growth has enabled TikTok to expand its selection of advertising capabilities to now include zip code targeting. For radio stations playing the hot zip marketing game to influence ratings, or for businesses catering…

Budgeting your 2024 current music testing? Learn the difference between NuVoodoo discrete sample research and comparably priced rolling sample research. NuVoodoo founder and president Carolyn Gilbert and EVP Research Analysis Leigh Jacobs have been conducting callout and online current music research for decades. They have never, not once, recommended a current music research report with…

Introduction Client: David Samson Service Provider: NuVoodoo Media Productions Project Duration: 3 Months Services Provided: Website Development, Automated Workflow, Merchandise Program, SEO Optimization, Interactive Tools, Email Marketing, Enterprise Hosting Challenge David Samson, a baseball exec and team owner turned podcaster, approached NuVoodoo Media with the challenge of enhancing his digital presence. He required a website…

As we’ve said before, in the pursuit of higher AQH you can strive to increase cume, build more listening occasions, or extend listening spans per occasion. Extending listening spans is tough – most listen to radio while doing other things: driving, working, exercising, etc. When those activities are completed, the radio is turned off. We…