Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Music being turned on, in the car.

VoodooVision: Broadcast Radio Most Competitive in Vehicles

By Leigh Jacobs

The second of three webinars showing off the results of the new VoodooVision nationwide consumer study is scheduled for Monday, March 6 at Noon Eastern/9 AM Pacific. This study of over 5,300 respondents ages of 14 and 54 is designed to guide marketers through the myriad options available in the digital media and audio entertainment…

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VoodooVision Kicks Off This Week

By Leigh Jacobs

VoodooVision kicks off this Thursday, March 2 at 2 PM East/11 AM Pacific. It’s a reimagining of the Ratings Prospects Studies we’ve been conducting for over a decade. This new study allows us to better serve a wide range of audio entertainment providers – but also gives us deeper perspectives on where Broadcast Radio stands…

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Woman boring during using smartphone

VoodooVision: Is Twitter’s Reputation Enduring?

By Leigh Jacobs

NuVoodoo’s twice-annual Ratings Prospects Studies morph this year to what we’re calling VoodooVision. This new perspective allows us to better serve with wider range of audio entertainment providers we’re working with – but also allows us to better understand where Broadcast Radio stands in that landscape. This massive new study contains results from over 5,300…

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What VoodooVision Says About Broadcast Radio TSL

By Leigh Jacobs

NuVoodoo’s twice-annual Ratings Prospects Studies morph this year to what we’re calling VoodooVision. This new perspective allows us to better serve with wider range of audio entertainment providers we’re working with – but also allows us to better understand where Broadcast Radio stands in that landscape. It’s a massive study encompassing over 5,300 respondents nationwide.…

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VoodooVision: Our Biggest Study of Audio Media Ever

By Leigh Jacobs

We’ve been conducting and presenting NuVoodoo Ratings Prospects Studies twice a year since founding the company in the wake of the Great Recession. Our studies have focused almost exclusively on the needs of the radio industry and featured samples comprised of respondents across PPM markets. The iteration just out of the field is a bit…

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