Moneyball for Radio means using everything at your disposal to tilt the table in your favor in pursuit of that next tenth of a ratings point. And that includes being judicious with your research and marketing budgets – for 2024 you’ll need to maximize every dollar. When talking to new research clients we regularly hear…

How to leverage pre-existing audience perceptions to make it costly for competitors who jump on the A.I. train simply to save a buck and without concern for quality.  Why is it important to make ‘em pay?  Because we’ll all pay for poorly executed Robot Radio. Mike O’Connor & Carolyn Gilbert Cost-conscious radio executives have begun…

Moneyball for Radio means working to find that next tenth of an AQH Ratings point to bring your station to the next level for your sales team. It means using everything at your disposal to tilt the table in your favor in pursuit of that next tenth. Our latest NuVoodoo Ratings Prospects Study was fielded…

Conversations at radio conventions are peppered with memories of insurgent stations eclipsing incumbents. You never hear about the actual Rating for the station, it’s always AQH Share. AQH Share, where the denominator is the total AQH listening being done in a daypart and/or in a demo. In AQH Rating the denominator is the population in…

THE QUICK READ: The social marketing playing field is made of quicksand – not granite. That means constant testing to assess which way that quicksand is flowing. The Foundational Four: Google, Facebook, YouTube & Instagram remain consistent in their power & ubiquity, as well as the way to get the most bang for your marketing…