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Articles
NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
As we reflect on the year and what we’re thankful for, our clients are certainly at the top of the list. We are excited and motivated by the chance to truly advance and support so many different companies in such unique and innovative ways. We know the importance of driving measurable results for your customers,…
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Curiosity got the best of us as Halloween faded and Thanksgiving loomed for the first relatively “normal” holiday season since 2019. How are people feeling about the holidays this year? Who’s more excited? Who is less excited? Are we Scroogier or Tiny Timmier? Have our shopping habits changed for good? With inflation and the threat…
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NuVoodoo is releasing a series of videos counting down the top nine things we learned about podcasting in 2022. The videos do a great job pairing up the videos captured in our qualitative sessions with podcast listeners and the quantitative data from our podcast study this summer with nearly 1,700 regular podcast listeners nationwide. You…
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A fresh NuVoodoo QuickTurn Study fielded this month gives us fresh indicators concerning the holiday season. This new study includes 1,889 Adults 18-64 nationwide and shows strong anticipation of the upcoming vaccinated holidays. Admittedly, that holiday anticipation is down a bit from what we saw in 2021 (when the “last year” was the pre-vaccination 2020…
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A fresh NuVoodoo QuickTurn Study fielded just a few days after Halloween gives us indicators of what could be an early season for Christmas music. As you’re reading this, many stations have already flipped the Santa switch. To benefit programmers who can’t afford a custom study to help them make their Christmas programming choices, we…
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