As we’ve been working on NuVoodoo Ratings Prospects Study 22, we realized that after 21 studies we’re able to answer at least some of the questions that have come up from our contacts in the radio business. The first of a series of NuVoodoo Live events where we try to answer some of these questions…

Preparing the questionnaire for NuVoodoo Ratings Prospects Study 22 this past week had us talking to programmers, managers, and group heads to hear what new questions they’d like us to ask listeners. We also put out the request for ideas in this space and thanks to many of you we’ve gotten some truly great ideas.…

The picture above is one of Henry Ford. Ford is quoted as saying, “If you always do what you’ve always done, you’ll always get what you’ve always got.” Those words are in our heads as the NuVoodoo team comes together to draft the questionnaire for our next Ratings Prospects Study (our 22nd if anyone’s keeping…

In the TV era, radio’s distinction was that it’s live and local, right? Though, even in the heyday of the DJ era, most of the “local” programming consisted of pre-recorded music. But radio gave more time to its on-air talent (especially in the days before PPM) and that allowed some greater amount of “local” content.…

You’d think someone vying for the highest position in the land would bother to do a simple A/B comparison when evaluating a platform for making an announcement at scale. Let’s try and matrix this out objectively: Feature AM Radio Twitter Scale Message delivered clearly to all listeners regardless of audience size. Seemed to fail after…