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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
Last week I laid out marketing options for stations that are just getting their budget approvals as the fall book is underway. I also had the chance to video chat last week with NuVoodoo marketing guru Mike O’Connor about the newest additions to our marketing arsenal. A recording of that session is available on YouTube.…
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There’s a LOT going on right now. Which means there’s plenty to weigh on people’s minds. And hopefully, we’ve all found ways to cope with the stress and anxiety that comes with worry. But with all the different current issues on the local, state, national and global stages happening, we were curious, “What do people…
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With the heart of the holiday shopping season still a couple of months away, NuVoodoo interviewed 350 adults 18+ nationwide about their expectations as they may be in the early stages of considering their purchases. We wanted to get an idea of how consumers imagine their shopping this holiday season as they face higher prices,…
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While it’s true that now, more than ever, the election cycle is never-ending, there actually is an election coming up in less than two months, which has candidates and causes looking for more and more ways to cut through. Typically, when someone talks about “their brand,” my eyes roll back far enough into my head…
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The fall book started last week, but many station operators are holding on to their marketing dollars as long as possible. Should you find yourself in that group, you still have strong marketing options to help you maximize fall ratings. While production time takes direct mail and traditional outdoor off the table, strong marketing channels…
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