Despite having launched hundreds of websites over the years, it’s still possible for us to get geeked about certain projects, especially if we’re talking about outer space.The Hipsetter Group is an agency in South Florida that represents NASA Astronauts as they move into fields beyond the final frontier.They came to us with a trio of…

Selling directly to consumers involves knowing your audience, where they are, what they care about, and even where they view and remember ads.  With super-intelligent tools available on many social and advertising platforms, and the help of data, algorithms and AI, the options are almost endless. But when it comes to selling to brands, agencies, and…

We’ve gotten nice feedback on last week’s CRS 360 session, “If the Song Fits, Play It.” Carolyn Gilbert and I presented findings of a fresh set of data concerning whether or not a sample of Country music fans felt that each of thirty-five titles selected by CRS leadership belonged “on a Country radio station or…

The old music PD adage “what you don’t play won’t hurt you” gets in the way when programmers are trying to expand their cume, follow what listeners are being exposed to in social media, increase variety, etc. This can be especially true in Country radio, where lifelong Country fans can sometimes be resistant to new…

At NuVoodoo we’ve compiled a countdown of the five most important contest takeaways for the new PPM wearables era. #5. The people most likely to participate in the ratings are the ones most likely to play radio contests. In the results below from NuVoodoo Ratings Prospects Study 19, fielded in Q1 2022, the number one…