With Nielsen set to replace up to 75% of the PPM panel with new wearable meters by the end of 2022, PPM market stations need to take into consideration the coming shift in PPM panelist psychographics. The new program includes a companion smartphone app to retrieve listening data from the wearables and transmit it back…

There’s a lot on our plates right now. We’ve still got Covid going on, the political stage is flaring up in different ways, summer has arrived, and people are going back to work and planning trips – or not. Considering all this, we wanted to ask folks questions about how they’re feeling about some key…

We see this all the time when talking to clients. You’re short-staffed and mentally fried. But, you’ve got a marketing budget and need creative ways to promote yourself or your products. I know…NuVoodoo has a bunch of clients, how about we just tell you what to do and that should work, right? Yes and no.…

I joined NuVoodoo late in 2020 during the pandemic as the VP of business development.  I had been told about the vast experience and amazing reputation the company had in the radio/broadcast industry. Over the last two years, I’ve seen firsthand just how deep our connection with media runs. While I’ve been personally tasked with…

Nielsen’s plan is to replace up to 75% of the PPM panel with the new wearable meters by the end of 2022, with the rest changing in 2023. The new meters use a companion smartphone app to retrieve listening data from the wearable meter and transmit it to the mothership (though an in-home device serves…