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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
Last week we released initial findings from NuVoodoo Ratings Prospects Study 18 showing increasing numbers of people expecting to resume their commute to work over the coming months. That’s good news for radio, since time spent commuting equals time spent listening to radio for many. Additionally, radio gets better usage and TSL among those working…
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We’ve started crunching the numbers in NuVoodoo Ratings Prospects Study 18 and already see results suggesting radio has reason to be optimistic about increased listening in the months ahead. In many markets, PUMM hit a high for 2021 with the release of the May PPM monthly as states relax COVID restrictions and listeners head back…
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“It is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail,” said Abraham Maslow (better remembered for his “hierarchy of needs”). We’re seeing more music tests going into the field with swollen sets of question groups as programmers try to use a music test to…
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The pandemic brought about many changes, the least of which was the necessity to find a new way to buy the things we need. And many turned to a place we’d never gone before, online. How was the online shopping experience for items we usually bought on our weekly trips to the grocery or Big…
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What’s this? Companies may actually start taking the privacy of its users seriously? Not exactly, but it’s a start. What you’ve seen in the news is true. In late April, Apple introduced an update to iOS that will allow you to prevent apps from tracking your behavior and selling your personal data. Called App Tracking…
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