The final livestream of the latest NuVoodoo webinar is Monday, February 22 at Noon Pacific. It includes our latest data on: Smart speakers, national and local contests, marketing messages, social media, advertising channels, podcasts & streaming and more. We cover the information in less than 40 minutes and stay on as long as needed to…

One of the points we’re showing in the first NuVoodoo webinar for 2021, “How to Get Your Ratings From Here to Vaccinated,” is a fresh look at the relationship listeners have with DJ’s and hosts on FM music stations. Overall, it’s more positive than negative – but there is a sharp generational shift. Gen Xers…

The past year has seen a large portion of the workforce shift to working from home. NuVoodoo has tracked that shift in its on-going study of concern about coronavirus and the changes we’re making in our lives to cope with it. The data is updated regularly at nuvoodoo.com/covid-19-media. With at-work listening an important part of…

The first NuVoodoo webinar for 2021, “How to Get Your Ratings From Here to Vaccinated,” starts Thursday, February 11 at 1 PM Eastern, with four opportunities to be on the livestreamed webinar (so you can get answers to your questions on the spot). A fresh sample of nearly 3,500 14-54’s across PPM markets will help…

Looking for new findings within the data from the 17th NuVoodoo Ratings Prospects Study, we sometimes forget to point out the things that never change. One of those things is that people who are likely to accept a meter or diary tend to live in larger households. It’s intuitive: more people means more meters or…