Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Why Contests Are So Important

By Leigh Jacobs

We’re preparing now for our next webinar: The NuVoodoo Fall 2019 Contesting and Marketing Guide, set to launch after the Labor Day holiday on Wednesday, September 11. This new webinar will give deep information for your contesting and marketing plans. You’ll find registration links for any of three sessions of this new webinar at nuvoodoo.com/webinars.…

Read More

Commercial-Free Cash Powers the Workday

By Leigh Jacobs

In our last webinar, NuVoodoo Marketing EVP Mike O’Connor, did a great service reminding those attending that – when given a choice of only workday times – respondents are most likely to participate in contests at the start of the workday. He reached back to NuVoodoo Ratings Prospects Study 9, from January 2017 for these…

Read More

Free Information to Power Your Fall Marketing & Promotions

By Leigh Jacobs

As you’re reading this, the first installment of the NuVoodoo fall webinar series, “How To Win The Workplace War In 2019,” may be history (it’s scheduled at 11 AM Eastern on August 5). We’ll be turning our attention to preparing the second installment, “The Fall 2019 Contesting and Marketing Guide.” It launches after the Labor…

Read More

Bringing Back At-Work Digital Listeners

By Russ Gilbert

We’re in the midst of three opportunities to sit in on the first installment of the NuVoodoo fall webinar series. This first entry is “How To Win The Workplace War In 2019,” based on our latest Ratings Prospects Study of over 3,000 respondents across all PPM markets. Last week we showed that 60% of the…

Read More

What Percentage Listen to Terrestrial At Work?

By Leigh Jacobs

The NuVoodoo Fall webinar series kicks off this Wednesday, July 24. This first entry in our Fall webinar series is “How To Win The Workplace War In 2019,” based on our latest Ratings Prospects Study of over 3,000 respondents across all PPM markets. We’re starting with the dive into at-work listening because the market for…

Read More