The great stations have always done it: included listeners as part of the fabric of their on-air presentation. Listener voices and implied listener presence (talking about listeners’ input and connection with stations) made radio interactive before folks used the word interactive. We at NuVoodoo have shown compelling data for reviving (or increasing) the use of…

Just after the holidays, we’ll begin fielding our next NuVoodoo Ratings Prospects Study and we’d like your help. Over the years, we’ve made it a habit to check in with clients on an informal basis as we’re readying our questionnaires to get input on the issues they’re interested in learning about. But, we’re trying something…

A friend was complaining that the new owner of the station where he’s PD wants to add daily listener salutes. He’s concerned that they’ll sound “small market.” I recalled our NuVoodoo Ratings Prospects Study 11 from the winter of 2018 where we asked whether people have ever listened more to a radio station because they…

Last weekend I went into an upscale department store to exchange a gift. I found the item in the right size and looked for a salesperson to make the exchange. After a few minutes of fruitless searching, I realized that the register stations had been removed from the different areas of the menswear department. Then…

We’ll get the same answers and make the same decisions we’ve always made. When more stations could afford to budget for annual perceptual studies, that every-year repetition allowed the stations to eliminate questions that didn’t yield actionable answers – and allowed additional explorations into new territory. Today, many of the studies that get done spend…