NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
Last week we showed some research numbers about contesting from our eighth NuVoodoo Ratings Prospects Study. The number receiving the most attention was our data showing that 49% of likely PPM respondents believe that most radio station contests are rigged. In addition to the series of questions we use to model which respondents would…Read More
We reserve some inventory in every NuVoodoo Ratings Prospects Study to ask about contesting and prizes. These questions often follow up on issues raised by clients in the course of conducting perceptual studies or marketing programs. From prior studies, we know cash prizes as small as $100 generate significant interest among likely contest players.…Read More
When we asked over 3500 respondents in the latest NuVoodoo Ratings Prospects Study which of eleven sources they use to help them discover new music and new artists, FM remains on top among partisans for five of eight broad radio formats where new music is an important part of the recipe – and FM is…Read More
At the end of 2015 when we asked the constituencies for each of the Social Media platforms whether they’re using the platform more, less or the same amount as they were six months ago, the net momentum number (more minus less) for Twitter was flat. The comparable data from the data we collected this summer…Read More
For our presentation earlier in August at Morning Show Boot Camp 2016 we conducted a study of over 500 listeners apiece in the top three markets in the country. We screened the 18-54’s in the study to ensure that 100% were habitual morning radio listeners. To get to the respondents we called Superfans, we scraped…Read More