Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Least Objectionable Programming or Premium Content?

By Leigh Jacobs

It’s easy for listeners to find (or create) playlists of songs they like using Spotify, Pandora and the like – and get fewer commercials in the bargain. It’s premium content that will keep them coming back to broadcast radio.

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Market Cluster or Local Content Engine?

By Leigh Jacobs

As in-car infotainment systems get more complex, it seems assured that voice commands will gain favor very quickly.

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Ten Ways to Improve Ratings (and Radio) in 2018

By Jake Hofnagel

Thinking about ways to improve ratings in the year ahead, we looked back at what we’d written about radio this year.

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Ten Ways to Improve Ratings (and Radio) in 2018

By Leigh Jacobs

We hope the above makes up for the Thirty Things You Can Do to Destroy Your Ratings we published last week.

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Thirty Things You Can Do to Destroy Your Ratings

By Leigh Jacobs

Next week, we’ll look at ideas for brightening 2018!

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