NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
Comparing research respondents who predict they would empanel into a PPM-type sample versus those who predict they would not be drawn into such a panel (in the 6th NuVoodoo Ratings Prospects Study – the 7th is in the field now), we noted that Concert announcements and Contests ranked at the top among the PPM Likelies…Read More
If the ideal way to select and schedule music for the plurality of heavy music radio listeners is requests and submissions, why don’t more stations portray that in their presentation and imaging? Of course, ideals vary from format to format. In current-based formats preference for adherence to charts gets stronger and in gold-oriented formats preference…Read More
Many PD’s spend hours every day generating the music logs for their stations, working to make every quarter hour as good as it possibly can be, given the competing interests of rotations, vertical and horizontal replays, artist separation, sound coding and the like. Additional hours are spent every week reviewing research and other intel on…Read More
Take a moment to think about the customer service experiences you’ve had that have upset you the most. As cycles of everything around us get shorter and shorter and pressures to iterate in business get higher and higher, customer service frequently takes a beating. A team of developers may have done a wonderful job solving…Read More
Sure, respondents will respond to questions used by some researchers asking if songs “fit” on a station. The question is whether or not the responses are meaningful. Faced with questions like this, most respondents answer based on what they’ve heard on stations over time. If they haven’t heard that song much on the station –…Read More