NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
We’ve shown previously that most likely ratings participants respond positively to radio station contests. So, contesting remains an important component in any programming and marketing team’s toolset. The challenge is building a contest that will influence listener behavior (and, more to the point, ratings-participant behavior) while not spending any more than necessary. In our most…Read More
We’ve noted in the past that one of the great things about those who are most likely to end up in PPM panels is that they’re the kind of people who over-index on the belief that contests add to their enjoyment of a station. If you’re the kind of person who’ll participate in an intrusive…Read More
Our past and current NuVoodoo Ratings Prospects studies seek to smoke out the differences between regular research respondents and those for whom the value proposition of a few dollars per meter per week in exchange for the deep commitment of everyone in the household carrying a meter and staying compliant with the requirements imposed on…Read More
Many PD’s spend hours every day generating the music logs for their stations, working to make every quarter hour as good as it possibly can be, given the competing interests of rotations, vertical and horizontal replays, artist separation, sound coding and the like. Additional hours are spent every week reviewing research and other intel on…Read More
Radio morning shows have gotten a bad rap on TV with parodies like Family Guy’s “Weenie & the Butt” and “Crazy Ira & the Douche” on Parks & Recreation. But, the correlation between having a favorite morning show and spending more time with radio means that developing a strong morning show should be a priority…Read More