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Articles
NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
If radio’s between-the-songs talent is great added value, we’d argue that talent has to be accessible and responsive.
Read MoreOf course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.
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Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.
Read MoreMusic research, specifically, is a TSL tool – and playlist changes won’t impact the TSL of people who don’t listen to your station.
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We can’t make radio commercials as hyper-targeted as those delivered online, but we should be able to work to make them sound better; to make them more interesting and entertaining.
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