Maybe you’re one of those folks who just wanted to avoid having a “real” job. So you’ve lived through the changes to the business, the technological changes and the Nielsen-based uncertainty of every moment of every day.

You won’t be able to anticipate everything that may happen. There will be unexpected aspects in any emergency. But, planning today will absolutely increase your readiness tomorrow.

Music radio can serve its communities by bringing people together – by unifying us – in our American right to vote.

It’s critical to reflect the same passion for music that listeners have, since music is the primary reason listeners tune in to music stations.

“With NuVoodoo First-Alert Weather Branding, we can limit client campaign exposure to Nielsen hot Zips, and deploy budget only when those Zips have a threat of severe weather in the forecast.”

To you, it may be important for a listener to know that your station plays the best variety of music from a span of several decades or that your station is top-ranked for the latest hits, but chances are that none of that’s interesting to him or her.