Former EVP/Research, Critical Mass Media, and 15-Year PD Brings Deep Perceptual Analysis Experience to NuVoodoo’s Radio, Television and Newspaper Clients

SEPTEMBER 10, 2013, CINCINNATI, OH—NuVoodoo Media Services, a next generation media research and marketing company founded by veteran media research and marketing strategist, Carolyn Gilbert, today announced that it has named prominent research and perceptual analyst, Leigh Jacobs as EVP of Perceptual Research. Jacobs, a co-founder of NuVoodoo Media Services, will head the company’s perceptual studies services, analyzing consumer research for radio stations, television and newspaper.

Jacobs served as EVP, Research, for Critical Mass Media for nearly a decade, and was named VP, Research, for the Tribune Company in 2008. He specializes in perceptual analysis and consumer insights across radio, television and newspaper, and has consulted with media outlets in every major U.S. media market. Jacobs moved into media research after a 15-year career as Program Director for AC, Hot AC and Classic Rock stations in Louisville, Detroit, Baltimore and Philadelphia, and for iconic talk station New Jersey 101.5.

Carolyn Gilbert, CEO of NuVoodoo, said: “As primary perceptual analyst for Critical Mass Media for many years and later as VP of Research for the Tribune Company, Leigh Jacobs distinguished himself as a one of the most talented perceptual analysts in media research. He has looked under the hoods of hundreds of America’s top radio stations and given them reliable data and nuanced insights that have helped drive the growth of their audiences and brands. His extensive perceptual work with television news and newspapers while at the Tribune Company makes Leigh the whole package. He’s a research powerhouse and secret weapon for leading media outlets across the radio-television-newspaper spectrum. We are proud to share Leigh’s expertise and insights with NuVoodoo clients.”

Leigh Jacobs said: “It is a thrill to come full circle with this exciting opportunity working with Carolyn Gilbert and the all-star team at NuVoodoo. My goal is to provide our clients with practical solutions to real-world problems, as together we work to build share and increase audience engagement with their brands. As we focus on the key benefits that these media bring to consumers in their markets and discover what drives consumer media choices, we help connect consumers to brands and drive adoption, grow market share, and strengthen brands.”

For more information about NuVoodoo Media Services, contact Carolyn Gilbert at (732) 302-5888 and at

About NuVoodoo Media Services

NuVoodoo Media Services provides data-driven marketing, programming and content intelligence to the radio, television and newspaper industries through innovative new research & marketing products and services that give clients a winning edge. NuVoodoo also provides customized and proprietary web-based research designed to connect music lovers with the music they love most. NuVoodoo Founder and CEO, Carolyn Gilbert, has been the radio industry’s foremost research strategist for more than 30 years. NuVoodoo brings fresh thinking and lower costs to media research, including a budget-friendly barter for services model. A “virtual” company, attracting the best people from all over, NuVoodoo has offices in Cincinnati, Austin, Chicago, New York, Philadelphia and Middletown, OH.  More information may be found by visiting