We’re reaching deep into the most recent of our eleven Ratings Prospects Studies and opening up our best-practices playbook to set up tactics that can be brought to bear to build lift in Nielsen.

There’s no doubt that people underestimate the time they spend buried in the little glass screen in their hand.

While we’ve shown some of the topline data concerning certain topics, this webinar will take you deeper into the data.

This webinar will take you deeper into the data, looking at demos, format P1’s and likely ratings participants.

It’s important to keep in mind the primary motivator of listeners most likely to play the ratings game with Nielsen: getting paid.