Terrestrial operators need to be prepared to sharpen their offerings and their marketing tactics if they’re going to maximize their shares against other terrestrial operators.

Our experience shows that we can get research done better, faster and less expensively online than on the phone, whether it’s music research or perceptual studies.

Among those who have Smart Speakers, 20% say they’re spending a couple hours a week with programming from an AM or FM radio station already.

It’s also a good time to review what your stream sounds like.