Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Moneyball: How Deep is Your Bench?

Leigh Jacobs / November 3, 2025

Moneyball: Have You Audited Your Imaging?

Moneyball: Remaining Local & Connected in 2026

Moneyball: How Safe is Your Safe List?

Moneyball: Tis’ the Season to Plan Budgets

Music Radio: What Gets the Most Airtime Besides Music?

Moneyball: Brand Lift Studies for Radio Sales

Smart Speakers Are Exploding

By Leigh Jacobs

It’s also a good time to review what your stream sounds like.

Do Stations Usually Play What Listeners Want Right Away?

By Leigh Jacobs

How would you sell radio to a generation that’s completely conversant using streaming music?

Facebook: A News Outlet (whether it wants to be or not)

By Leigh Jacobs

The best radio news outlets have caught on that they have to be in the video business as well – and make it easy for users to share their content in Social Media.

Apple has finally jumped into the smart speaker market. While early reactions about HomePod are mixed at best, we’d hardly count Apple out at this early stage. At any rate, nearly all agree that HomePod is, at the very least, a step forward in sound quality among smart speakers. While our newest NuVoodoo Ratings Prospects Study fielded…

What’s Better: Bigger National Prize or Smaller Local Prize?

By Leigh Jacobs

Contesting is a proven tactic to help boost ratings. If it’s a choice between doing a group contest or no contest at all, we’ll advise clients to run the group contest.