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Articles
NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
Paired against the un-hosted, un-curated (or minimally-curated) streams available from Spotify or Pandora, the human connection on broadcast radio can achieve great things: preference and loyalty.
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While broadcasters’ initiatives into digital-only content and distribution will be measured against the wider universe, over-the-air efforts continue to be measured against – and thus, have to be targeted at – ratings likelies.
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Radio can’t to afford have listeners ignore the enticement, borne out of thinking the contests aren’t legitimate.
Read MoreWhile we probably wouldn’t try to engage in a music quantity battle with the online services, we might try to differentiate on quality.
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