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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
NuVoodoo’s Carolyn Gilbert was with Steve Goldstein from Amplifi Media at Talk Show Boot Camp in Atlanta last week sharing some findings from the first-ever NuVoodoo Podcast Study. Starting from a sample of nearly 9,000 Persons 14-54 across all PPM markets, we drilled down to just under 3,000 respondents based on at least regular, monthly…
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Last week, we wrote about a focus group we conducted in front of an audience at the Country Radio Seminar in Nashville. Millennial Country music fans talked about their listening habits (smartphone-centric and channel agnostic) and their relationships with radio (car-centric and relatively passionless). We wanted to conduct the focus group to see if the…
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In school, you’re taught to begin consumer research with qualitative research, like focus groups. You unearth consumer perceptions that might be lurking out there among lots of people. Then, you develop a quantitative research project, with a larger, scalable sample, to determine what the actual percentages of people are who share those opinions. Last week…
Read MorePilots are trained to give priority to flying the plane during a crisis in the cockpit, because it’s human nature to focus on crises – things that appear urgent – even though there may be higher-priority tasks at hand. Similarly, as radio finds itself challenged on many fronts, programmers and managers still need to focus…
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The just-completed Ninth NuVoodoo Ratings Prospects Study shows the connection between radio and Social Media continuing to grow. In this latest study, the overall numbers continue to grow for listeners paying more attention to stations that interact with them in the social space. This new study spanned over 5,600 respondents 14-54 across all PPM markets.…
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