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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball for Radio. You can find new videos every Thursday at nuvoodoo.com/webinars. We’re focusing on the incremental things you can do that can add up to the additional tenth of a rating point that is the goal…
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We’re showing off programming and marketing micro-tactics from NuVoodoo Ratings Prospects Study 23 in a second season of Moneyball for Radio. You can find new videos every Thursday at nuvoodoo.com/webinars. We’re focusing on the radio version of “the butterfly effect,” the incremental things that can add up to the additional tenth of a rating point…
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The spring book is underway in Nielsen markets. Even if you’re among the lucky ones who were able to get a music test completed earlier this year and have your marketing plans underway, you may still have concerns about your morning show or other key talent taking the coaching notes you’ve been giving them steadily.…
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In today’s dynamic business landscape, relying solely on ‘how we’ve always done it’ won’t yield the best results. As a media company, specializing in market research and consumer insights, we take our responsibility to encourage clients to think outside the box very seriously. It’s vital to present our clients with innovative approaches for gathering insights…
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When designing questionnaires for perceptual studies, clients have many times asked us to inquire about how much talk listeners want in the station’s morning show. We always try to push back on that request. The bottom line is that most listeners don’t know what balance of talk and music works for them. They’ll answer the…
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