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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
For the coming year in the radio business, you’ll again be asked to do more with less. If you’re a programmer or manager, you may be responsible for more stations in your market – or more stations outside your market. Research and marketing are always on the block as potential cuts. Yet we know that…
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Wish you knew just a little more about your customer? Want to ask customers a few things before you make that marketing recommendation to your boss? We’re lucky here at NuVoodoo. When we want to know more, we just ask! Our clients are varied, and their needs are too. We’re happy to offer an affordable,…
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Part 1: Decoding the “Podcast Heavy”: A Deep Dive into Their World In the ever-evolving world of audio, podcasts have carved out a significant space for themselves. But who are these avid listeners who spend hours each week immersed in podcasts? Our latest NuVoodoo Media Services study fielded in the 3rd quarter of 2024 with…
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It’s Mike O’Connor, NuVoodoo EVP Marketing Strategy, at the keyboard for this week’s Moneyball for Radio. Part 1: Decoding the “Podcast Heavy”: A Deep Dive into Their World In the ever-evolving world of audio, podcasts have carved out a significant space for themselves. But who are these avid listeners who spend hours each week immersed…
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It’s Mike O’Connor, NuVoodoo EVP Marketing Strategy, at the keyboard for this week’s Moneyball for Radio. NuVoodoo’s Ratings Prospect Study surveys thousands of radio format partisans, including ratings-friendly individuals who are modeled for likely participation in PPM or diary methodologies. This small constituency is referred to here as “RPS Yes” listeners. For this particular analysis,…
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