This article presents findings from a NuVoodoo study on how to effectively capture email addresses from business decision-makers. Key incentives include loyalty programs (55%), discounts/coupons (53%), free trials/samples (51%), competitions/giveaways (50%), and exclusive access (48%). Content marketing, while slightly less effective overall, still appeals to 42% and carries low to no hard costs.  The article…

The fall book starts on September 12 – less than ten weeks away. Already thin station promotional budgets will be stretched even tighter against media rates inflated by the election. As we’re grinding through data from 3,188 respondents ages to 64 nationwide in NuVoodoo Ratings Prospects Study 24, we noted a finding that could have…

Last week the second release from NuVoodoo Ratings Prospects Study 24 showed that on top of a decline in those interested in participating in radio ratings methodology, there’s a decline in the heavy broadcast radio listeners among that group – from 8% last year, to 7% earlier this year, to 6% in this latest study…

Last week the first release from NuVoodoo Ratings Prospects Study 24 showed a decline in those interested in participating in radio ratings methodology from 17% earlier this year (and 20% or more in years past) to 15%. With ratings providers working harder to get cooperation, you can bet that samples will be leaner and weighting…

The percentage interested in participating in radio ratings methodology continues to ebb. In the latest national study from NuVoodoo, Ratings Prospects Study 24, the percentage who model through as likely to participate in metered or diary methodologies drops from 17% in January of this year to 15% in the latest study. Ratings Prospects Study 24…