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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
You’d think someone vying for the highest position in the land would bother to do a simple A/B comparison when evaluating a platform for making an announcement at scale.Let’s try and matrix this out objectively:FeatureAM RadioTwitterScaleMessage delivered clearly to all listeners regardless of audience size.Seemed to fail after about 100,000 users (roughly 1/4 of the…
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Before arriving at NuVoodoo, a full-service digital marketing agency, I spent almost 11 years in the experiential marketing industry. For those unfamiliar with the term, Experiential marketing, also known as event marketing, is a marketing strategy that aims to create memorable and immersive experiences for consumers. Examples of experiential marketing initiatives include brand activations at…
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Last month we talked about The Power of Primary Research and why conducting it is vital to keeping your brand and business healthy and growing. We mentioned that primary research includes both qualitative and quantitative methods. In a previous article Are You Playing with a Full Deck? we discussed the benefits of including Qualitative Research…
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Carolyn Gilbert and I had a great time last week with the latest CRS360 session: “The CRS Music Test: It Takes All Sorts.” The leader of the CRS research committee Clay Hunnicutt moderated a lively hour with us and two great Country programmers, Marci Braun and Brook Stephens. We discussed the best practices for using…
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In a recent episode of American Idol Lionel Richie advised a contestant that you have to play to the entire audience as a performer. It’s easy to get caught up in the emotion and adulation of those in the front row, but it’s critical to spread your attention across the entire crowd. With radio it’s…
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