Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Massive Country Music Test at CRS 2023

By Leigh Jacobs

NuVoodoo was in Nashville last week for Country Radio Seminar 2023 – and what a great show it was. RJ Curtis and the team at CRS put together an amazing slate of sessions including solid insights that programmers could use to improve their stations, in-depth interviews with thought leaders, and lots of Country music from…

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Smiling young woman riding a bus listening to music

Spring Ratings Start March 30: Are You Ready?

By Leigh Jacobs

The start of the Spring book is less than two weeks away. With a tough season for revenue in an uncertain economy, owners are holding on to budgets … unless or until it’s absolutely necessary to make any expenditure. If you’re trying to come up with what to promote on your own air with a…

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Music being turned on, in the car.

VoodooVision: Broadcast Radio Most Competitive in Vehicles

By Leigh Jacobs

The second of three webinars showing off the results of the new VoodooVision nationwide consumer study is scheduled for Monday, March 6 at Noon Eastern/9 AM Pacific. This study of over 5,300 respondents ages of 14 and 54 is designed to guide marketers through the myriad options available in the digital media and audio entertainment…

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VoodooVision Kicks Off This Week

By Leigh Jacobs

VoodooVision kicks off this Thursday, March 2 at 2 PM East/11 AM Pacific. It’s a reimagining of the Ratings Prospects Studies we’ve been conducting for over a decade. This new study allows us to better serve a wide range of audio entertainment providers – but also gives us deeper perspectives on where Broadcast Radio stands…

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Woman boring during using smartphone

VoodooVision: Is Twitter’s Reputation Enduring?

By Leigh Jacobs

NuVoodoo’s twice-annual Ratings Prospects Studies morph this year to what we’re calling VoodooVision. This new perspective allows us to better serve with wider range of audio entertainment providers we’re working with – but also allows us to better understand where Broadcast Radio stands in that landscape. This massive new study contains results from over 5,300…

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